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• Lunch and Learn: Get a Handle on Digital Advertising

  • When
    21-Sep-2023
  •  
    1:00 PM

  Registration is closed

  Are you busy refreshing your marketing strategy to ensure that your bookstore is a gift-buying destination this holiday season? Join our informal ask-and-answer session where you can ask your burning questions about digital advertising, such as:

  • How much should you invest in social media ads?
  • What are the elements of an effective online ad?
  • How to solve common issues (like being restricted from boosting posts)

  Facilitator: Ariel Hudnall, Managing Director ZG Stories

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• Ring in the Holiday Sales with the Four Rs: Re-Up, Revisit, Resurrect, and Refine

  • When
    26-Sep-2023
  •  
    3:00 PM - 4:00 PM

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  Join BookNet Canada’s SalesData experts (and expat retailers) Lily Dwyer and Kalpna Patel as they share tips, tricks, and quick tutorials on how to use sales data and reports to prepare yourselves - and your shelves - for the holiday shopping season. Some of the questions we will answer:
  

  • Which sections and categories in your store lie dormant most of the year, and then explode in those final weeks when it’s too late to re-stock them?
  • Which backlist titles do you need to have in stock for the holidays, and how far back do you have to go?!
  • How do you keep your displays full and keep books flying out the door when you’re running low (or, gasp, out of stock!) of some of your top-sellers?
  • What do you do when there are holes on your new-release tables on Friday night and you need to fill them up for (and during) the weekend?
  • How can you refine and identify sales leads using sales data and reports?

  Presenters:

  • Lily Dwyer, BookNet Canada
  • Kalpna Patel, BookNet Canada

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• CIBA Brainstorm: Investing Your Support for Booksellers Funding

  • When
    03-Oct-2023
  •  
    1:00 PM

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  The Department of Canadian Heritage has officially begun rolling out Support for Booksellers direct funding to more than 170 independent and small chain Canadian bookstores. Have you applied for funding for 2023-2024? Join us on Tuesday, October 3 at 1pm ET for a brainstorming session on how to best invest your funding to increase your online presence and book sales.
  
   Hosted by: Laura Carter, CIBA Executive Director
  

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