Email Marketing for Bookstores: Tips for Success!

Demystify the power of email marketing and building a mailing list in this beginner-friendly workshop on choosing a platform, creating an optimized mailing list, and devising a content plan that will drive engagement and sales for your business! Whether you're just starting out, or want to revamp your current e-newsletter, Ariel Hudnall, a seasoned marketer in the book publishing industry, will take you through all the steps required to get up and running, and communicating with your customers in new and exciting ways!

Presenter:

Ariel Hudnall is a writer, book marketing specialist, and the Managing Director of Zg Stories, a marketing agency specializing in book publicity, author platform development, and storytelling stratagem. She holds a Master of Publishing from Simon Fraser University, and a BA in Japanese Language & Culture from the University of California, Berkeley. She lives and works on the unceded ancestral territory of the Dakeł Keyoh (ᑕᗸᒡ ᗲᘏᑋ), Tŝilhqot’in, and Dënéndeh peoples, as well as the Lhtako Dene Nation in an area sometimes known as Quesnel, BC. When she is not working, Ariel pursues creative writing, gardening, and baking, the latter two of which are frequently shared on her Instagram.