Bluey for Beginners: A Sure-fire Brand to Boost Sales

Since premiering in 2018, Bluey has become one of the most watched and streamed children's shows globally. This session will look at the publishing success this franchise has enjoyed, and some channel specific insights. In 2024, Penguin Random House doubled Bluey sales in Canada year over year, and there is definitely room for indies to take a bigger piece of the pie. There are 32 new Bluey titles in 2025 – something for every store, in every format, at every price.

This event is suited to booksellers who might not be so well versed in the world of Bluey, as well as a nice refresher for those with some familiarity.

Presenter: Kyrell Grant: Manager, Children’s Independent and School Sales, Penguin Random House Canada

Time is listed as ET.