Ask Us ANYTHING! - CIBA Summer Mentor Series (Session 2)

Do you have a burning question you’d like to ask a pro-bookseller? Need help with your table displays? Want some reassurance about your ordering process? Can’t decide how to staff your store for the holidays? Need some guidance on stocking a specialty section? Here’s your chance to ask us anything!

Join CIBA’s team of experienced bookseller mentors for a special summer program. There will be no formal presentation at these events – simply log on and ask all your burning questions!

Mentor: Shelley Macbeth, owner of Blue Heron Books (ON)

Bio: Blue Heron Books opened its doors in 1989. Shelley Macbeth took up the mantle as commander-in-chief in 2008 and twice won the CBA Libris Award for Independent Bookseller of the Year for Canada. In addition Stuart McLean named Blue Heron Books one of his top ten in Canada and the Globe & Mail named Blue Heron Books one of the top 8 bookstores in North America. Shelley grew the event business, instituted The Blue Heron Studio (a creative space for learning, playing and a multitude of unique experiences) and furthered the store’s reach beyond Durham Region. Under her tutelage, the store has survived the digital book revolution, behemoth on-line retailers, bricks and mortar competition, and a devastating personal accident. In the process, the store has earned its place on the literary map as a go-to destination for visiting authors.

Shelley loves to talk about:

• Partnerships to increase sales
• Events
• Hiring to your weakness

But you can ask her anything!

Event time listed is ET.