The independent bookstore consumer: insights and analytics

Sarah Tutty, Director, Insights and Analytics at Penguin Random House Canada, walks through observed trends over the past 12 months as they relate to your customers' buying habits with a dive into who independent bookstore consumers are. She will also share COVID analytical learnings that will remain part of our "new normal".

Presenter: Sarah Tutty, Director, Insights and Analytics at Penguin Random House Canada

This session is for CIBA Bookseller Members only and will not be recorded.