Lunch and Learn: Get a Handle on Digital Advertising

Are you busy refreshing your marketing strategy to ensure that your bookstore is a gift-buying destination this holiday season? Join our informal ask-and-answer session where you can ask your burning questions about digital advertising, such as:

• How much should you invest in social media ads?
• What are the elements of an effective online ad?
• How to solve common issues (like being restricted from boosting posts)

Facilitator: Ariel Hudnall, Managing Director ZG Stories