Leveraging Analytics for Better E-Commerce

Whether you use Bookmanager or a third-party engine for your website, ensuring your bookstore’s website is optimized to collect analytics on traffic, customer behaviour, and the efficacy of “make or break” landing pages is a critical part of online marketing. Web and social metrics can show you how online customers are finding you, what they are doing once they’re on your website, and why they may be abandoning their carts.

In this session, Ariel Hudnall, Managing Director at Serif, will show booksellers how to connect their websites to Google Analytics, find the metrics that matter most, and how to use dashboards to make reviewing your data easier.

Presenter: Ariel Hudnall, Managing Director at Serif

Time is listed as ET.