Leveraging Analytics for Better E-Commerce

Whether you’re a bookstore running Bookmanager or a third-party engine for your website, ensuring your bookstore’s website is optimized to collect analytics on traffic, customer behaviour, and the efficacy of “make or break” landing pages is a critical part of online marketing. In this session, Ariel Hudnall, Managing Director at Serif, shows booksellers how to connect their websites to Google analytics, how to find the metrics that matter most (and even build dashboards for easier review), and how web and social metrics can intersect to show you — more clearly than ever — how online customers are finding you, what they are doing once they’re on your website, and why they may be abandoning their carts. 

Presenter: Ariel Hudnall, Managing Director at Serif

Time is listed as ET.