Greetings!

Spring is on the way, and along with it comes a feeling of hope, new energy, and excitement for warmer (and better!) times ahead.

We have a big newsletter for you today so grab a cuppa, find a comfy spot, and check out what we have coming up for you over the next month.

BOOKSELLERS, SIGN UP NOW!


Saturday, April 24, 2021
is Canadian Independent Bookstore Day (CIBD). CIBD is an opportunity for publishers, authors, and the wider community to celebrate indie booksellers across the country – and we can’t wait!

In-person festivities will be scaled back as a result of COVID-19, but the team at CIBA has been working hard to mark the occasion with style and to ensure all bookstores can be celebrated regardless of pandemic restrictions. The public-facing campaign will launch on April 6 and here's what we have planned:

  • CIBA will drive in-store and online sales by promoting an exciting contest featuring compelling experiential prizes donated by publishers.
  • We’ve curated a list of activity suggestions to support your CIBD planning process.
  • Select publishers are offering specials and shared markdowns for participating bookstores.
  • Participating booksellers will have access to promotional swag for staff and customers, generously donated by publishing partners.
  • We are creating dedicated branding for the event and will provide booksellers and partners with digital promotional materials. These materials will be available on March 30.

For more detailed information about these initiatives, please click here.

IMPORTANT: REGISTER BY MARCH 22
In order to receive promotional swag in time for CIBD, booksellers must register by end of day Monday, March 22. If you register after that date you are still welcome to participate, but we can’t guarantee that you’ll receive promotional items.

REGISTER NOW

If you have any questions, please email Kayla Calder.

Where are the Tourists?
Tuesday March 23
9am PST, 10am MST, 11am CST, 12pm EST, 1pm AST, 1:30pm Newfoundland

Introducing the Shop Local API, powered by Bookmanager
Wednesday March 24
11am PST, 12pm MST, 1pm CST, 2pm EST, 3pm AST, 3:30pm Newfoundland

Serving Communities in Crisis - The Bookseller's Role
Presented in partnership with BookNet Canada as a part of Tech Forum
Tuesday April 6
10am PST, 11am MST, 12pm CST, 1pm EST, 2pm AST, 2:30pm Newfoundland

Virtual Event Training Part 1 – Setting up your Zoom Event
Hosted by Live Event Academy
Limited spaces available!

Tuesday April 20
4pm PST, 5pm MST, 6pm CST, 7pm EST, 8pm AST, 8:30pm Newfoundland

Virtual Event Training Part 2 – Managing your Live Zoom Event
Hosted by Live Event Academy
Limited spaces available!

Tuesday April 27
4pm PST, 5pm MST, 6pm CST, 7pm EST, 8pm AST, 8:30pm Newfoundland

Details and Registration

Past Event Recordings

Missed an event? Never fear, the recordings are available on our member portal. Log in with your member profile to view recordings and resources, or join CIBA to gain access.

Last week we welcomed bestselling author Timothy Caulfield who spoke about his new title Relax, Dammit. Timothy provided useful tips for dealing with stress and anxiety during the pandemic and in our everyday lives. This is a must watch for all booksellers trying to keep their head above water! The CIBA team took notes, are repeating new mantras and have rushed out to buy copies of the book from our local independents. Thank you to Penguin Random House Canada for helping us to present this timely and informative session.

“When there’s no barrier, when your workday just goes on and on [during the pandemic], I try to create a barrier with exercise. So, what I do is, when my day is finished, I go for a walk or I do more vigorous activity and I don’t go back to work; to try to create that artificial barrier. Now we can’t always do that, we might have pressing issues to get to but doing that periodically can make a difference.”

 

Publishers, start your engines! Here’s another way to bolster the indie bookselling community! With support for localism on the rise, there has never been a better time to play a role in connecting customers to bookstores in their communities. The new Shop Local API from Bookmanager is free of charge and lets you insert a fully customizable button or link on your site, connecting visitors to independent bookstores nearby and listing the stock they have of your product.

In the lead up to Canadian Independent Bookstore Day, we encourage you to add Shop Local to your website, providing readers with the option to buy from an indie bookstore. 

Want to see how it works? Test drive Shop Local here.

Ready to play? Complete instructions for how to update your website can be found here.

Need a walk-through? Join Bookmanager on Wednesday March 24 @ 2pm EST for an info session. A team member will be online to answer your questions and walk you through the details. Register here for the information session.

A note for bookstores:
Bookmanager encourages Canadian independent booksellers to list with them so that readers can discover
more stores and the books they carry. With the API, stores that currently have the book available are listed above ones that do not or ones where their stock availability is not known. The API only reports availability info at stores that submit such information to Bookmanager on a regular basis.

If your store is not listed, please use the login at Bookmanager.com to create an account. Your store will be listed at no charge once the information provided is verified. You will need to contact Bookmanager if you are also interested in providing regular updates to your inventory.

 

How does a travel bookshop survive when no one is travelling? World of Maps owners Brad Green and Petra Thoms encountered this challenge when the pandemic hit, but refocusing their curation allowed them a way forward.

“Book sales dealing with nature such as bird watching guides, guides to trees, mushrooms and many other titles like this did very well in the summer. Special orders for books on all topics were evaluated to consider re-ordering them as stock items often with success. We have a curated list of titles we stock changing regularly but also we listen and carefully consider trends such as Netflix movies such as Vikings, Chess and other subjects.”

Read more in the interview on our member blog.

 

Special limited-time offer for CIBA Bookseller Members: 50% discount on Quill & Quire’s annual digital news subscription if you sign up by April 16.

A subscription to Quill & Quire gives you in-depth news, reviews, and analysis to keep you informed about the Canadian book industry. It provides access to all professional content on quillandquire.com – currently more than 13,000 articles dating back to 1996, with approximately 60 new articles added every month, including the stories found in the print magazine. The subscription includes a twice-weekly Q&Q newsletter (Mondays and Thursdays) linking to the latest news stories.

After April 16, the regular CIBA Bookseller discount applies. To take advantage of the offer, visit our member portal.  

Specials are still available through the Department of Canadian Heritage’s Support for Distribution program. This program is intended to help provide liquidity for distributors and their publishing clients - while at the same time providing enhanced trade terms for Canadian retailers.

The program will run through 2021 until the funds are exhausted. We encourage you to take advantage of this innovative program. View available offers here.

Here at CIBA, we know how important it is for independent booksellers to stay current and relevant on social media. We also know it can be time-consuming for busy professionals like yourselves. The good news? We’re here to help!

In order to support your promotional efforts, we’ve curated our social feeds for Canadian readers. Our strategy is to grow our audience (and yours) so we can raise the profile of indie booksellers in Canada and encourage people to shop local. And so far, it’s working! In February, we earned more than 40,000 impressions across our social channels. Our followers on Instagram and Twitter increased by 120%.


We want our social channels to work for you too. Throughout the year, we will run themed features and book recommendations, fun campaigns to engage your customers, book news and guest appearances that can boost sales, and marketing material for big milestones and events. We will also use our growing platform to profile our wonderful members and promote their work to book-buying Canadians.

Please ensure you’re following us on FacebookTwitter and Instagram so you can share our posts to your own channels – including the ones about how much we love indies!

Tech Forum 2021 has moved online! There will be presentations, workshops, and panels on topics ranging from HR management to COVID-driven initiatives to bookselling in a crisis, and more. Sessions will run throughout March and April. Register for them all here!

Did you know that when you join CIBA, you’re able to access members-only content on our website, including CIBA’s Professional Forum? The Professional Forum is the place to share your ideas and initiatives with your bookselling colleagues or pose questions and seek timely feedback from your peers. Subscribe to the feed and you’ll be notified when there’s a new post.

REMINDER: You must log in to access the member portal.

In the CIBA Professional Forum this month, Paul Mackay of King’s Co-op Bookstore invites fellow book industry colleagues to an online discussion with Danny Caine, owner of Raven Book Store in Lawrence, Kansas, and an outspoken critic of the seemingly unstoppable Goliath of the bookselling world: Amazon. His book, How to Resist Amazon and Why, was recently profiled in the New Yorker


Register here for the event.

Not a member yet? Join CIBA today and contribute to building a stronger and more vibrant independent bookselling community in Canada.

This is your association, and we welcome feedback from members. Contact us to share what’s important to you and your business, and let us know how CIBA can help you moving forward.

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