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I Read Canadian Day: Resources for Booksellers

I Read Canadian Day is a national day of celebration of Canadian books for young people. This is a day dedicated to ‘reading Canadian’ and will empower families, schools, libraries and organizations to host local activities and events within the week. 
Taking place for the second year on February 17, 2021, this celebration will empower families, schools, libraries, bookstores and organizations to host activities and events that encourage young people to read, or to be read, a Canadian children's book of their choice. For more information, visit https://ireadcanadian.com/day/

How Booksellers Can Get Involved

  • Set up displays of Canadian Children's books for one week (February 10 through 17, 2021)
  • Host an author/illustrator via a virtual video promoting your store OR, if possible, have them celebrate in-store on February 13, 2021
  • Consider additional in-store displays or window displays
  • Promote the event on your website and social media. Follow @IReadCanadian and use the hashtag #IReadCanadian

Last year, Blue Heron Books rose to the occasion with several in-store displays and beautiful window displays. They took the opportunity to plan a week of events celebrating Canadian kids’ books and benefited from crowds and boosted sales. As a result, they were recognized by local politicians and ended up being featured on major news outlets. They are planning even more events, giveaways, sales and promotions for 2021. Organizers want to see every store excel like this!

Read the letter included below to learn more about how to get involved.

Promotional Materials
Download the following by clicking on the links provided.

All Materials Zipped

Letter to Bookstores:
English -
IRCD2021 Bookstore Lttr [ENG].PDF
- IRCD2021 Libraires Lttr [FR]

I Read Canadian Social Media Video:
IRCD2021 Bookstores Social Media Video

Promotional Graphics:





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