This guide listed booksellers who registered to participate in Canadian Independent Bookstore Day 2021. Many bookstores provided discounts, specials, and exclusive swag to customers on or around April 24. The guide also includes activities that bookstores ran online or in-store (if safe to do so).
The event has now passed and this information is available for posterity only.
Note about COVID-19
CIBA did not endorse in-person gatherings as part of CIBD 2021. We asked all booksellers to follow local health guidelines, ensure physical distancing was possible, and be flexible in the case of changing restrictions.
Activity: For every $50 customers spend on book purchases on April 24, Glass Bookshop provided a bonus $5 gift card. Glass Bookshop also gave away a prize pack featuring books by local writers and store merchandise.
Activity: Owl's Nest Books offered a special 10% discount on staff picks as part of CIBD 2021. Customers were strongly encouraged to purchase online and use the store's delivery or contact-less curbside pick up options.
Activity: For CIBD 2021, Huckleberry Books "Built Community Blocks," creating a community display with help from customers who shared words online to let them know what they loved about the store.
Activity: On April 24-25, Huckleberry Books ran their "Tea's on Me" program. All purchases made online and in-store were accompanied by a free tea bag and an exclusive, colour-your-own bookmark designed by a local youth artist.
Activity: Huckleberry Books also offered a "Matchmaker Deal" for CIBD 2021. Customers purchased a spring read and let the Huck team choose a second book in order to get a 20% discount on both titles.
Activity: Once Upon a Bookstore hosted the launch of Tiffany Stone's new book Wood Could as part of their CIBD 2021 celebrations. The launch took place over Zoom and Facebook live at 3pm PST on April 24.
Activity: Readers posted a photograph of themselves reading somewhere in the Cowichan Valley and shared one reason they loved independent bookstores on Facebook or Instagram for a chance to win a $50 gift certificate for Volume One Bookstore.
Activity: For CIBD 2021, the first customer to spend more than $100 at Western Sky Books received a prize pack of equal value. The first person to spend more than $200 received a prize pack worth $200.
Activity: Western Sky Books chose four customers at random to receive a $20 gift card on April 24.
Activity: Western Sky Books offered a "buy one get one 50% off" deal on use paperback fiction from April 20-25.
Activity: For CIBD 2021, Tidewater Books doubled reading reward points for all purchases made online and in-store. Customers were also entered into a draw for a chance to win a $100 gift card for the store.
Activity: Readers were invited to take a picture of their favourite place to read or share one reason they love independent bookstores on Facebook or Instagram for a chance to win a $25 gift card.
Activity: Beggars Banquet Books offered "Bookseller Best Bets" for CIBD 2021. With every book purchased on April 24, you could receive 25% off a second book if you let their experts choose the title for you.
Activity: Everyone who purchased from Beggars Banquet Books on April 24 won something from their prize box. Prizes included discounts off future purchases, books, masks, totes, gift cards for other local businesses, and treats from Henderson Farms Preserves, Birch Bark Coffee, and more.
Activity: Why do you love independent bookstores? Readers posted their response to BookLore's Facebook page (linked above) or emailed it to firstname.lastname@example.org from April 19-24 for a chance to win a $100 gift certificate for the store.
Activity: Readers could take a "shelfie" - a photo of you and your bookshelf! - and post it on social media tagging @furbyhousebooks and #CIBD2021 for a chance to win gift certificates for other local businesses.
Activity: Moonbeam Books ran their beloved bookstore scavenger hunt outside for CIBD 2021. Participants could walk around the neighbourhood and try to find as many book characters as they could for a chance to win a $100 gift card and additional great prizes.
Activity: For CIBD 2021, The Book Keeper gave out double the rewards points (so customers would receive 10% in points back on all purchases). They also had prizes, draws, and a large selection of books on sale - most up to 75% off!
Activity: The Bookshelf hosted a "Book Nook Photo Contest" in celebration of CIBD 2021. Readers could take a picture of their favourite place to read and tag The Bookshelf for a chance to win gift certificates for the store. First place was $150, second place was $100, and third place was $50.
Activity: World of Maps' David Landry, Canadian Geographic Challenge National Champion, accepted geographical trivia from the community. Readers tweeted or direct messaged their question to World of Maps. One successful stumper received internet glory!
Activity:Throughout the day on April 24, 6 local authors took turns writing in the window of Brome Lake Books. The bookseller shard information about participating authors in the lead-up and provided readers with a sneak peek of works-in-progress.